PAPER PUBLISHED IN PEER REVIEWED JOURNAL

WIRAS proudly congratulates Ms.Shahina Abdul Salam N K, Assistant Professor, Department of English on the successful publication of her research paper titled ‘Linguistic Strategies of Personalization in Instagram Branding: A Pragmatic and Multimodal Analysis of Indian Brands’ in the Journal of Emerging Technologies and Innovative Research (JETIR) – Volume 12, Issue 6, June 2025.

The study presents an insightful exploration into the use of linguistic and multimodal strategies in Instagram branding by Indian brands, shedding light on contemporary trends in digital marketing and personalized communication.

The paper was officially published on June 10, 2025, and stands as a testament to her academic dedication and analytical depth.

We extend our heartfelt congratulations on this commendable achievement and wish her continued success in her research journey.