WIRAS Faculty Publishes Research on Instagram Branding Strategies

The Directorate of Research, Wadihuda Institute of Research and Advanced Studies (WIRAS), proudly congratulates Ms. Shahina Abdul Salim N. K., Assistant Professor, Department of English, on her recent research publication in the Journal of Emerging Technologies and Innovative Research.

Her paper, titled “Linguistic Strategies of Personalization in Instagram Branding: A Pragmatic and Multimodal Analysis of Indian Brands”, provides a deep exploration into digital branding strategies and the role of linguistic personalization in social media. By focusing on Indian brands, her study highlights how language and multimodal strategies create stronger connections with audiences in today’s digital marketplace.

This achievement reflects Ms. Shahina’s academic depth and the contemporary relevance of her work, marking yet another step forward in WIRAS’s commitment to fostering impactful research.